LEAD TIME, NEW PRODUCT DEVELOPMENT STRATEGY AND ORGANIZATIONAL PERFORMANCE
نویسندگان
چکیده
Lead time as a new product development strategy has been an area of concern in many firms and especially those dealing with the fast moving goods. Studies involving lead have done, but this taken place mainly Europe. Most studies focused on quick packaging intensified marketing methods reducing time. In addition to this, most used primary data collected through questionnaires direct interviews. Further, research done how competition, reduced may affect performance. On development, previous financial market relation development. addition, them face interviews except one which questionnaires. Previous customer, competitiveness technological orientation process It is also clear that were European countries. With regards improvement existing products, mostly leaving out rate change pending changes such researches Thus, there need conduct study African countries general Kenya particular. However from review times organizational performance per findings review. Key Words: Time, Product Development Organizational Performance CITATION: Kaunda, K., & Otuya, W. (2023). time, . The Strategic Journal Business Change Management, 10 (1), 679 – 686.
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ژورنال
عنوان ژورنال: Strategic Journal of Business & Change Management
سال: 2023
ISSN: ['2312-9492']
DOI: https://doi.org/10.61426/sjbcm.v10i1.2569